EVALUATION: Question 4 - How did you use media technologies in the construction and research, planning and evaluation stages?

EVALUATION: Question 3 - What have you learned from audience feedback?

I asked 10 people (majority of whom were my target audience) to fill out a questionnaire after watching my music video and seeing the DIGIPAK and the Magazine Advert I had created. 

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I asked this question as I was concerned the narrative may not have been clear enough throughout the video. However from the results I received back I was pleasantly surprised that the majority of the questionnaire results show that the narrative was clear enough for everyone to understand it. 

Again I was please to see that the majority of the questionnaire results showed that people thought the artist belonged to the Indie and Pop genre, which is what I originally intended my audience to see. However 1 person mentioned an aspect of classical music within the artist (due to the classical instruments he played and incorporated into the video) which is interesting as the artist considers himself more of a baroque-pop artist as apposed to indie). 

Question 3's results also pleasantly surprised me as the audience questionnaire provided me with the results I wanted.  It showed that 7/10 people thought the music video was of the Indie genre all of which go with the research and branding I did to present George as an indie artist.

Yes, 9 out of 10 people said that the ancillary texts complimented the music video and when asked why some examples of replies were:

- "There is a unity in the branding, visible throughout all the three texts".

- "It was clear and the theme was carried throughout".

- "Very similar to video, clear and modern".

- "Images and colors are similar, continuing the brand through the texts".

Here are some examples of some strengths and weaknesses listed by the people filling out the questionnaires:

Overall, I am very pleased with the feedback I received, mostly because I feel like I achieved most of what I wanted to achieve. However the weaknesses listed on the grid are somethings that I noticed myself ; for example things like 'having a smoother beginning', 'too many transitions' and 'setting of performance - green screening a better option'. All of which I would like to have amended had I had more time to complete this  piece of coursework and had facilities like green screening etc within my school.

All in all I'm happy with the coursework pieces I've produced.

EVALUATION: Question 2 - How effective is the combination of your main product and ancillary texts?

Director's Commentary - Music Video

DIGIPAK 

Magazine Advert

EVALUATION: Question 1 - In what ways does you media product use, develop or challenge forms and conventions of real media products

Magazine Advert - EVALUATING FINAL DESIGNS

Here is my final design for my DIGIPAK Magazine Advert. I have continued the theme of the animal masks and the balloons; using darker colours to show the more serious side to the artist, contrasting with the more playful video. The images on the advert are the same as the front and back cover of the  DIGIPAK but placed together.  I have also used the same font and background as the DIGIPAK to also continue on the theme. 

I was deliberating to show the DIGIPAK cover on the poster or not as I wasn't sure if it changed the minimalist and balanced look I was trying to achieve. In the end, I decided against using the DIGIPAK cover on the poster as a mixture of the front and back cover are the main feature of the poster and I feel like there is just too much going on. 

 Below are some examples of the original images I took for the DIGIPAK and Advert. The one at the bottom was the photo used for album cover and poster. I chose this one because I like the way George isn't looking directly into the camera but instead is looking around him, adding to the sense of surrealism that he is with a group of teenagers acting as animals while he plays violin. The bright colours also compliment the playful elements to the album cover and also the music video but in the poster I chose to dull the colours of the other characters slightly and to make George stand out as the bright part to the advert. 

PLANNING & SKETCHES - Magazine Advert

IDEA 1:

My first idea was to have a close-up of George's face with a realistic lion face placed on top; similar to the photo of George on the lyric book of the DIGIPAK. For the background I would use bright colors and balloons to contrast with the more sullen and morbid expression seen on the lions face. Although, I am not sure about using this idea as the poster (especially for a first album or EP) should really advertise the artist, showing their face and allowing their audience to connect with the musician, not just through the music.

IDEA 2:

The second idea also uses similar themes of the DIGIPAK using animal masks, balloons and the photo of George and the actors on the front cover of the album. The advert as a whole would incorporate some of the main features of the DIGIPAK continuing the idea of branding. The photo would be on the face of a black balloon again going with the idea that it contrasts with the happy and colorful themes of both the DIGIPAK and the music video, mainly so that George's audience can see a more serious side to him as a whole and his music. 

Magazine Advert - CASE STUDY RESEARCH

CASE STUDY - 1

The Vaccines - "WHAT DID YOU EXPECT FROM THE VACCINES?"

CASE STUDY - 2

Biffy Clyro - MOUNTAINS