DIGIPAK - Research (CASE STUDIES)

EVERYTHING EVERYTHING - ARC 

FRIENDLY FIRES - PALA

FOALS - TOTAL LIFE FOREVER 

Conventions of the DIGIPAK Form

1) What is a DIGIPAK and how is it similar/different to an album cover? 
Digipacks are a type of CD packaging, that can flip open like a book, or it can have three parts, so that one portion of the packaging opens to the right and one to the left, with the CD in the center portion. It differs from an album cover as it usually includes bonus digital features such as videos or interviews of the artist and it gives the option to fit more than one CD. 

2) What does a DIGIPAK net look like and how many faces are usual?
Each digipak can be made differently by changing the net to alter how many faces it has. Usually a Digipak would contain from 4-8 panels, depending on how much content the artist would wish to include within their Digipak.

3) What do we usually find on the various faces of a DIGIPAK? 
Typically you would expect to find the name and photos of the artist throughout the faces on the DIGIPAK, as well as a list of songs that are in the album. And the depending on the type of artist, it could contain things like images that relate to their branding, a lyric book, a written interview with the artist, exclusive photos or possibly a commentary about the album creating a connection between them and the fans.

4) Does there need to be a connection between the faces of a DIGIPAK? 
There must be a strong connection running through each face of the digipak as it is important to emphasise a brand or a theme within the artists work.

Targeting my Audience

Post Production - UPDATE 3

After months of editing, I have finally finished my music video for George Petrie's song Acquaintances.  I'm really pleased with the outcome and feel like I achieved everything I wanted to during this process. 

UPDATE: RE-FILMING OVER CHRISTMAS BREAK

Following initial feedback from my coursework teacher, I have decided to get the highest possible marks, I would need to re-shoot the performance elements of my music video to add in close up shots. 

I filmed with George on the first weekend of the new year, to get it done before school started. The filming didn't go as smoothly as planned due to some technical difficulties with the camera and it only being able to film around 3-5 seconds of footage before automatically stopping the recording. After re-formatting the card multiple times, George and I decided that he would sing the whole thing in real time and then I would film whatever I could (which ended up just being lines of the song in random orders). This is then making the editing process a lot longer than it needed to be, however I am pleased with the quality and the lighting within the shots. 

Post Production - UPDATE 2

A week before the deadline and I'm happy with the progress I've made in my edit. 

All the narrative parts have been put together and the lip syncing has been done. Now I am just left to tweak parts of the video so I can get the highest marks I can get, adding transitions and text and maybe adding in extra close up shots.   

Post Production - UPDATE 1

I finished filming everything last weekend. I managed to get all the footage I needed by filming on Saturday; filming George's parts in the morning and then all of the extras arrived in the afternoon to film the party and narrative scenes. George was easy to work with and really got what I wanted from the video. I chose his costume to match the research done in the branding and profiling stage (e.g. braces, buttoned up shirt, tweed trousers, Dr Martens); a kind of plaid look I felt went with the video and matched the costume of his love interest. I was also very keen to get him to play all of his instruments within the video as an artist he likes to think of his music fits into the Baroque Pop genre of Indie, featuring many classical instruments mixed with a more pop-vibe, so I wanted to capture both sides of the artist. Overall filming was really successful I got everything I needed and everyone was really great and co-operative which was good because we didn't have long to film.

Since then, I have begun editing and have edited about 2-3 out of the 4 minutes roughly. It will take a while to refine all of the footage because there is quite a lot of it.

Below are screen grabs of my edit on Final Cut Express: