Thursday, 31 October 2013

Branding, Image & Audience Profile


Audience Profile 

  • Niche Audience - focusing more on the hipster aspect of the genre. 
  • The artist lists himself as part of the 'Baroque Pop' of the alternative music scene. 
  • His audience would be attracted and familiar with the images shown above. 
  • Phrases commonly found with this type of audience can be things like 'stylishly underdressed', 'vinyl', 'Dr Martens', 'hipster', 'modern mod' 

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