Last week I conducted a focus group with my class asking questions like:
1) What do you think of the artist after watching the video?
2) What colors do you think about when watching?
3) How are women represented in this video?
4) What image is the artist trying to get across to his audience?
5) Was the story of the video clear?
I was pleasantly surprised by the reaction the video received, how they perceived the artist, his image, branding as it was exactly how I wanted it to be. They understood the narrative between George and the girl, which was one of my main worries when making the video. They also saw George's image and branding in the same way that I had branded him which was nice to hear because again I wasn't sure it was clear enough. I was surprised to hear what they then thought the the video was saying about women and falling in love; as they said things like they are presented as 'animalistic', 'two-timing' and 'cheaters'.
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